© AOQ 2026
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How can we bring Barcelona to life through the sounds of the city’s artists, parties, clubs and collectives?
In 2023, Spotify wanted to better understand the emerging artists shaping Barcelona’s music scene. AOQ was brought in to uncover the city’s sonic landscape and translate it into an immersive tool that could inform future creative strategy, activations, and collaborations.
AOQ interviewed artists, collectives, cultural producers and fans across the scene, combining conversations with field recordings captured in the city's most significant musical spaces. Together, these built a layered picture of Barcelona's sonic identity rooted in the people, places and scenes driving it forward.
A unique interactive sonic map giving Spotify's teams an immersive way into the city's music culture: part research tool, part storytelling platform, and a foundation for future partnerships, activations and creative programming.
Spotify
AOQ/013
Barcelona Sonic Map
How can we bring Barcelona to life through the sounds of the city’s artists, parties, clubs and collectives?
© Ask One Question 2026
Contact Us
How can we bring Barcelona to life through the sounds of the city’s artists, parties, clubs and collectives?
In 2023, Spotify wanted to better understand the emerging artists shaping Barcelona’s music scene. AOQ was brought in to uncover the city’s sonic landscape and translate it into an immersive tool that could inform future creative strategy, activations, and collaborations.
AOQ interviewed artists, collectives, cultural producers and fans across the scene, combining conversations with field recordings captured in the city's most significant musical spaces. Together, these built a layered picture of Barcelona's sonic identity rooted in the people, places and scenes driving it forward.
A unique interactive sonic map giving Spotify's teams an immersive way into the city's music culture: part research tool, part storytelling platform, and a foundation for future partnerships, activations and creative programming.
Spotify
AOQ/013
Barcelona Sonic Map
How can we bring Barcelona to life through the sounds of the city’s artists, parties, clubs and collectives?
How can we bring Barcelona to life through the sounds of the city’s artists, parties, clubs and collectives?
In 2023, Spotify wanted to better understand the emerging artists shaping Barcelona’s music scene. AOQ was brought in to uncover the city’s sonic landscape and translate it into an immersive tool that could inform future creative strategy, activations, and collaborations.
AOQ interviewed artists, collectives, cultural producers and fans across the scene, combining conversations with field recordings captured in the city's most significant musical spaces. Together, these built a layered picture of Barcelona's sonic identity rooted in the people, places and scenes driving it forward.
A unique interactive sonic map giving Spotify's teams an immersive way into the city's music culture: part research tool, part storytelling platform, and a foundation for future partnerships, activations and creative programming.
Spotify
AOQ/013
Barcelona Sonic Map
© Ask One Question 2026
Contact Us